October 23 to October 29, 2016
Respiratory therapists...Our Profession. Our Passion.
“How-To” GUIDE to promoting your profession before, during and after RT Week
Be an Ambassador for your Profession
Please have a look at the ideas provided in this “How-To” Guide for some suggestions on how to promote RT Week in a professional manner that will resonate with the public, the patients, and other members of the health care team. RT Week is all about participation—you are the ambassador for your profession!
RT Week is an Opportunity for Education
Remember that there are over 3,500 members in your association who are all highly skilled professionals deserving of recognition for providing essential services and excellent patient care. RT Week is our opportunity to educate not only the public, but our co-workers and ourselves as well.
Have your Celebrations Reflect your Professionalism
As an ambassador for your profession, consider expanding your RT Week celebrations to reflect this. Do a lunch and learn - Invite a guest speaker to motivate your staff and educate other members of the health care team about your role. Use the poster to create a visual display and educate your peers and clients in the workplace about what you do. The “How-To” Guide provides ideas to help bring your celebration to the next level to achieve the recognition we deserve as a profession.
How to… Reach out to your patients
Self-promotion may not come naturally to most RTs, but it is essential. Unless RTs are very open about who they are and what services they provide, patients won’t know or understand their role in the health care team. Be sure to introduce yourself as an RT, to patients and members of the public.
RT Week is a great opportunity to start a conversation about the profession with patients. Use the promotional tools provided by CSRT. A simple “Did you know that…” can start a conversation—don’t be shy! Ask if they have any questions. If your workplace has a visual display or community fundraiser, invite them to have a look and participate. Refer them to any public promotion regarding RT Week such as newspaper articles. Offer thanks for their attention and interest.
How to… Promote your workplace
Show your patients and the public that you are part of a distinct, highly skilled profession by taking pride in your work and your workplace. Remember, you are the ambassador for your profession—broadcast your successes! Inform patients about what the hospital and department is doing to improve patient care. After a staff meeting, let coworkers know what was accomplished. Communication is so important, yet it is easy to fall into the mindset that everyone already knows what you know. Take any and every occasion to speak positively about your workplace and the profession.
The way RTs speak about themselves and their profession has a profound impact on public perception. Negative attitudes in the workplace send the wrong message to the general public, to others in the health profession, and to RTs themselves. Be quick to notice and point out positive interactions between coworkers and change the negative images by example. Offer to assist a student, new grad or new employee. When coworkers are promoted, celebrate their accomplishment and support them. Talk about the community involvement of your workplace and encourage participation from your patients and coworkers at hospital events.
Display your certification and course diplomas, and display the CSRT Code of Ethics. These documents demonstrate that you are part of a national professional Association and illustrate your commitment to professionalism and patient care.
How to… Recognize your co-workers
Recognizing the achievements of your coworkers is great way to boost workplace morale and encourage professionalism. Encourage your supervisor to start a monthly recognition program where a deserving therapist has a description of their contributions and their picture displayed in a common area. Or ask therapists within your organization to provide you with personal stories on their experiences as a RT. Share these experiences through Association or hospital newsletters, local newspapers, or staff meetings.
RT Week is a great time to profile the achievements of staff – take advantage of the opportunity to include staff details in your information displays. This can help to create a meaningful connection between RTs and their patients. Let people hear about your facility’s expertise and what vital roles RTs play in the health care sector.
And remember, recognizing coworkers can be as easy as saying “thank you”. Creating a better work environment in these simple ways will help demonstrate professionalism and dedication. Patients and other health care workers within your organization will take notice.
How to… Create visual displays
Get a conversation started. Display RT Week promotional materials in your office and other high-traffic areas in the workplace such as entrances, elevators, cafeteria and lounges leading up to RT Week. By engaging your peers, patients and other healthcare professionals – you create awareness of your profession and the many skills it takes to do the job.
Prepare a display in your workplace lobby, on a counter or other strategic locations in order to provide easy access to information about the profession and RTs. Make it more personal by including information about the RTs at your organization! Try to have someone available to answer questions and interact with the public, perhaps during lunch hour.
How to… Host an education session
Organize short lunchtime presentations in your workplace for other health care providers and the general public to increase awareness of the profession. Or, have an education breakfast session to kick off RT Week and invite other departments / colleagues to participate. Highlight topics of relevance and interest to your organization. Topics could encourage teamwork, highlight a new workplace innovation or method, offer educational tips, or draw attention to a co-worker who is working on a research paper, for example. These sessions can become a forum to exchange ideas with your co-workers and motivate staff to continue to grow professionally.
Remember, even a short education session requires a bit of planning—once you have an idea of the type of session you would like to host, make an agenda and invite the speaker(s) in advance. Reserve the meeting location and procure refreshments, if necessary. Be sure to get the word out by sending a reminder email, marking the date in the staff calendar and posting notices around the workplace. Host the session by welcoming participants and introducing the speaker.
How to… Educate students
Consider reaching out to the high schools in your area to educate students on the endless career opportunities available as a respiratory therapist. Invite students to drop by your hospital or clinic during an education session or organize a department tour. Have your recent grads at the hospital speak to the students about their experiences. Always accept invitations from schools or employment clinics to speak or write about what you do. People want to see what you have to say about topics related to respiratory therapy.
How to… Organize an RT Week Proclamation
This is a relatively easy activity to complete successfully. Contact your city councilor or the Mayor of your city and ask the city council to consider proclaiming the last week of October as Respiratory Therapy Week. Attached is a template you can use (click here) –just fill in the necessary information and send to your representative. If you get a positive response, don't forget to inform your colleagues, alert the local media and of course send the information to the CSRT for distribution. You should allow at least three weeks for this activity depending on how often city council is in session. A longer timeline will give you ample opportunity to alert all interested parties.
How to... Use Social Media
Share what you are doing to promote and educate during RT!
Use #RTWeek and #RTWeek2017 in your social media posts, use the CSRT Twitter handle @csrt_tweets and follow us on Facebook, Twitter and Instagram. The CSRT also uses hashtags such as #IAmRT, #WeTheBreath, #O2bnrrt and #LungNerds; feel free to add these to your posts.
If you search “Respiratory Therapist Canada” on YouTube, you will be inundated with RTs and SRTs educating, promoting the profession and having some fun doing so! (The CSRT YouTube channel has just been started, we hope to have videos available soon!)
Here are some inspiring videos:
- In October 2011, Cheryl Feldstein, from the Alberta Lung Association and Andrea Odenback, a respiratory therapist, appeared on CTV Edmonton to discuss the impact lung and respiratory conditions have on Albertans:
- TRU SRTs and RTs documented their RT Week activities in October 2015:
- In October 2015, CRTO Registrar and CEO Kevin Taylor, recorded a message for RTs:
- 2009 CSRT Video Competition runner up
- 2009 video parody by SAIT
- A fun video posted by our friends to the south:
How to… Provide a ready-to-print human interest story
A-day-in-the-life-of-an-RT that can be tailored to individual communities and then distributed to community newspapers. Click here for template story.
How to… Show a video on the value of the profession
An innovative student video (sponsored through the CSRT) can be viewed on YouTube. This video can be used as a tool at conferences, information sessions, career fairs, etc. Click here.
How to… Send a news release to your local papers
When you are creating a news release (you can personalize the example provided here or create your own), remember that media professionals want to know that their stories will have an impact on the entire community. Think about angles that make the story current and interesting to a local audience. Try to include a personal story of staff achievement, and list each staff members’ name and credentials, to give even more recognition to the level of education and professionalism required in the field.
Here are some tips to help your article get published:
- Compile a list of local media and find out who covers medical news / local news. Whenever possible, try to find specific contacts, rather than generic departmental phone numbers—like almost everything else in the world, good media relations is all about relationships.
- Do the papers/stations have a community calendar? Does the community calendar have a deadline? Send in the dates for RT week!
- Remember that a press release is not an advertisement, but a notice to the media about your event—an alert. It should be no more than one page, and should provide the basics about your event.
One person from your organization should be appointed as your primary contact. This is the first person any media will contact regarding the event, and so should be available during office hours.
- Send your press release to your media list 4-6 weeks before the event. Within 2 days of sending the release, follow up with phone calls to your contacts to make sure that it was received. Be sure that whoever follows up can answer questions and make a case for why this event is unique and worth their time/ink.
Send the press release again 1 week before the event.